Photo: Business Today
MLS is looking for ways to get the ball rolling and bring interest back into soccer. A partnership with Apple may help them do just that, as they have announced a partnership that will bring fans closer to the sport.
The new Apple TV app will be the exclusive destination for MLS matches starting next year.
The historic first-ever partnership between the MLS and Apple will make it possible for fans to watch not only games played in this league but also select matches from its competition. With no more blackouts or the need of buying television packages; all fans are required is internet access.
The MLS streaming service will be available between early 2023 and 2022, with subscriptions that provide access to all matches by subscribing. They offer weekly live whip-around shows as well other original programs such as replays or highlights of each game played.
The app is available on all major streaming devices, so fans can enjoy the American soccer league no matter what device (or console) they use.
“Apple is the perfect partner to further accelerate the growth of MLS and deepen the connection between our clubs and their fans,” said MLS commissioner Don Garber. “Given Apple’s ability to create a best-in-class user experience and to reach fans everywhere, it’ll be incredibly easy to enjoy MLS matches anywhere, whether you’re a super fan or casual viewer.”
“For the first time in the history of sports, fans will be able to access everything from a major professional sports league in one place. It’s a dream come true for MLS fans, soccer fans, and anyone who loves sports,” said Eddy Cue, senior vice president of services for Apple. “No fragmentation, no frustration – just the flexibility to sign up for one convenient service that gives you everything MLS, anywhere and anytime you want to watch. We can’t wait for even more people to fall in love with MLS and root for their favorite club.”
The MLS and Leagues Cup will feature English, Spanish as well French announcers for fans of Canadian teams when the service launches.
MLS fans will be able to follow their favorite club or league games in Apple News, where they can also view highlights of the most recent matches.