The Chicago Journal

QuikTok Helps Brands, Influencers, and Record Artists Expand their Reach

Social media has dramatically transformed the business world. It has become one of the essential aspects of digital marketing, which provides incredible benefits that help reach potential consumers from all over the world. The business scene has infiltrated almost all of the social media platforms available today, like Facebook, Instagram, Youtube, and TikTok. This concept prompted QuikTok to jumpstart their platform.

QuikTok is the first and largest public influencer marketplace that allows artists, record labels, and brands to purchase promotions from influencers within minutes instantly. The new platform launched in March 2020, and since then, it has recruited over 700 or more influencers to join their program. QuikTok has also reached an audience of around 750 million people and is growing exponentially by the minute. Their promotion and brand listing start at $25.

One of the primary goals of QuikTok is to help new artists and musicians gain a more extensive range of following. This platform helps promote their new music by incorporating it on new TikTok videos. In this way, many people, especially young millennials, can listen to short snippets of the song, thereby gaining exposure. A study found that the advent of success for 63 out of 100 songs on the Billboard Hot 100 came from TikTok itself.

Another target audience of QuikTok is new and upcoming brands looking for influencers who can promote and advertise their products. This platform allows brands to find exciting and popular names in the influencer industry and offer them deals involving their products. This technique is one of the newest strategies in digital or online marketing. Conversely, influencers can also choose which brands they are willing to work with. This platform can screen and gain a complete profile of the brands’ aesthetics and performance. 

Moreover, influencers can also use this platform to expand their reach and gain a larger audience or following. QuikTok allows influencers to advance its growth by promoting the influencers’ content on other social media sites, primarily on TikTok. The platform makes campaigns that can boost the audience of the influencer. Big or small, the team behind QuikTok focuses on creating individualized campaigns that will garner the best results for each client. 

What separates this new platform from its other competitors is the team’s focus on transparency. All creators have complete control over what promotions they choose to accept or deny, as well as the fact that they set their prices themselves. QuikTok has no say on what should be the appropriate price listing for every transaction. When looking for influencers, the brands and company owners see precisely what their rates are. 

In contrast, when working with talent agencies, there is a lot of going back and forth between the agency and their clients over the pricing and overall expectations. The people behind QuikTok also noticed that more often than not, some talent agencies will ridiculously overcharge their brand partners by thousands of dollars. QuikTok is simply a platform that aims to bridge the gap between content creators and artists, record labels, and brands. 

Check out their official page for more information and details about how their platform works.

Opinions expressed by The Chicago Journal contributors are their own.