Although ads have been more annoying in recent years, they have also generated a significant amount of revenue.
Now, Apple may be heading in a similar direction by introducing ads into its native apps.
Reports have surfaced that Apple plans to embed ads in the brand’s App Store-exclusive apps.
Bloomberg’s Mark Gurman published a report in the Power On newsletter stating that Apple has been testing adding ads to search results in the Maps app.
Gurman thinks Apple will update Maps to show more ads in the search interface.
He also mentions that the Apple and Podcast apps may also see advertisements in their store in the future.
Gurman expects iOS to become an ad-supported user interface in the future.
Even though the app market already has it, Apple plans to place more ads on today’s tabs and pages for individual stock sharing apps.
Apple may be targeting an ad-supported low-cost tier for its exclusive Apple TV+ – its exclusive streaming service, according to reports from several subsidiaries.
Apple TV+ currently charges $ 4.99 for its monthly subscription.
The streaming service is now generally without advertising, with the exception of live baseball flows on Friday because it plays advertising.
We have known for a long time that Apple has sought new opportunities to extend its advertising activity.
At the beginning of this year, Insider said that the analysis of the OMDIA research company found that Apple’s advertising activities increased by 238% in 2021, which only achieved nearly $ 4 billion by advertising.