Service businesses have been able to thrive thanks to technological advancement, giving companies a better outlet to showcase the services they offer. Apps are among the best venues that allow them to become relevant and bring in new customers. Uber is an excellent example of how service companies have benefited from technology.
For businesses that are still in their early phases, visibility is an essential factor in gaining recognition. And taking a cue from this need for digital visibility, Jahna Eichel, a powerhouse in the industry, founded The Creative Agency – a company geared towards helping other entrepreneurs scale their business.
Since taking the reins of her own digital marketing company, the visionary has been using her creative flair as the cornerstone for growing and scaling enterprises and companies. And by giving these business players the much-needed boost for online exposure, Jahna, together with the team she’s built at The Creative Agency has become an essential tool for unlocking her clients’ potential and helping them accomplish their goals.
As someone who kicked off her career in the beauty sector of New York City, Jahna knows that one of the most vital factors to consider in running a business is the ability to make it known to the masses. And at the time when she was just new to her corporate job, flashy websites were still considered uncharted waters, and they were bound to send in big waves.
Since the company that Jahna used to work for dealt with celebrity public relations campaigns, it tried to incorporate the novelty of digitalization with the traditional marketing ways of connections and extravagant launch parties.
However, things changed when Jahna became pregnant with her first baby. And because the company environment was a fast-paced one, her morning sickness, as well as complicated pregnancy, didn’t sit well with the company. As a result, she went from being a respected member of the team to “the pregnant one who runs out of meetings to throw up.”
After the birth of her daughter, the pregnancy stigma died down. Instead of things going back to normal, a breastfeeding stigma rose, and Jahna knew she had to get out. She would go on to start The Creative Agency, a full-service, fully integrated boutique creative, marketing, branding, advertising, consulting, and digital growth agency that is dedicated to serving small businesses.
The Creative Agency was not an overnight hit. It took strategy, diligence, and risk to get it where it is today. The agency grew slowly but steadily, allowing Jahna to raise her kids, take clients with missions that meant something to her, and create a sustainable organization that now employs others.
While her agency supports website development and incorporates social media expertise, they are unmatched experts in business growth strategy and visibility. Jahna’s goal with the agency is to grow their client’s businesses through every available channel, using automation and digital marketing.
Apart from The Creative Agency, Jahna is also very passionate about music. She runs a music studio alongside her husband Jason called Higher Ground Studios, which opened in 2014 with the mission to serve Colorado musicians. Their studio is Northern Colorado’s first music rehearsal studio and continues to provide a safe, high-end space for musicians and creatives to hone in their craft.