Non-fungible tokens first made a buzz a few years ago, but it wasn’t until the first quarter of 2021 that they exploded into the scene. Growing in prominence, these interchangeable units of data have offered immense value to celebrities, musicians, artists, and ventures, serving as a new way to make money by digitizing works of art and other collectibles. However, the appeal of NFTs doesn’t only lie in their financial perks, as these blockchain-hosted assets can also be wielded to raise awareness about specific advocacies and send across much-needed social messages. In the case of Eternal Utopia, a collection of 10,000 randomly generated human-like characters, its emergence is in line with its creators’ mission to build a community for collectors and make a difference in the lives of others by donating to a charity organization.
Eternal Utopia is not the first — and neither will it be the last — collection to enter a space that has become more competitive and saturated in recent months. But amid the current flood of individuals and companies that are launching their own NFTs, H & J Innovations has managed to offer a standout line of must-have figures, an achievement that not everyone can claim in the face of the cut-throat nature of the digital asset industry.
Established on a 3,500 sq. ft. facility in Fort Lauderdale, H & J Innovations is the brainchild of passion-fueled founding members dedicated to more than just creating valuable and unique NFT art collections like the Eternal Utopia. In essence, the company, which is composed of an experienced intellectual property attorney and twelve blockchain programmers, software engineers, and highly skilled artists, was born to design and develop on-chain branded experiences for fans and give them an avenue to buy, collect, and re-sell NFTs. Moreover, it hopes to alter the general perception surrounding non-fungible tokens by proving that they could have a long-term value.
Since the news of its upcoming release, Eternal Utopia has captured the interest of countless enthusiasts and crypto investors because of the unique artwork of every item in its roster and the lore behind the 11 different Utopian races. This collection, which marries high standards, real artistic value, and the desire to give back to the community, is set to hog the spotlight during its pre-sale on December 8, at 6:00 PM EST.
Currently, H & J Innovations is religiously adhering to a roadmap designed to ensure success for Eternal Utopia. Once 10% of the available figures get to find their home, four customized original designer brand apparel valued at $24,000 will be awarded to giveaway winners. Additionally, ten pre-sale buyers will get their hands on one free piece. At 60%, one holder will win a trip to H & J Innovation’s headquarters in Florida. Not only will the collector receive the opportunity to bring one guest, but the lucky winner will also be given access to a long string of amazing activities.
When the Eternal Utopia collection fully sells out, the team at its helm hopes to create a positive social impact by donating 5% of the gross profits to a charity organization voted for by the community. This milestone is also expected to mark the start of numerous giveaways, whose rewards include a piece of art valued at $72,000, a customized Louis Vuitton jacket by Etai Drori, and more.
With just over a week until Eternal Utopia hits the NFT scene, anticipation is already at an all-time high. On minting day, it is bound to set an example for future quality-driven collections.