The Chicago Journal

Eras Tour Breaks Ticketmaster Records, Causes Traffic on Presale

Swifties have endured a tough week.

Taylor Swift fans who were eagerly awaiting the general public sale of her upcoming Eras tour will have to wait. On Thursday, Ticketmaster revealed that it is canceling the presale. 

“Due to extraordinarily high demands on ticketing systems and insufficient remaining ticket inventory to meet that demand, tomorrow’s public on-sale for Taylor Swift | The Eras Tour has been canceled,” the company said.

The news is on top of an alarming week for many Swifties. Initially, tickets were available to users who passed the qualifications in Ticketmaster’s Verified Fan program. However, minutes into the process, people started complaining about site errors and lengthy waiting times. 

According to fans, they waited for over five hours. 

Ticketmaster has revealed that buyers wanting to purchase tickets for shows on the West Coast will only be able to do so from 3 p.m., rather than 10 am as originally scheduled. It includes shows in Los Angeles, Seattle, Las Vegas, and Santa Clara, California. 

As another addition to the unfortunate events, the Capital One Cardholder rescheduled its presale from Tuesday to Wednesday. Unfortunately, the sale would also only be available for a few hours. 

The Ticketmaster statement tried to explain the chaos. Moreover, it revealed that Swift’s tour broke a world record for highest-selling number in one day. It sold 2 million tickets on Tuesday night. 

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Eras Tour 

To be verified and participate in the presale: Ticketmaster pre-registered individuals “to help manage high demand shows – identifying real humans and weeding out bots. Keeping bots out of queues and avoiding overcrowding helps to make waits shorter and on sales smoother.” 

The company reports that they have received 3.5 million pre-registrations. And they sent codes to 1.5 million people in line while the rest waited patiently. 

“Historically, working with Verified Fan invited codes has worked as we’ve been able to manage the volume coming into the site to shop for tickets,” Ticketmaster stated. 

“However, this time, the staggering number of bot attacks as well as fans who didn’t have invite codes drove unprecedented traffic on our site, resulting in 3.5 billion total system requests – 4x our previous peak.” 

The company continued: “It usually takes us about an hour to sell through a stadium show. But we slowed down some sales and pushed back others to stabilize the systems. The trade-off was longer wait times in queue for some fans.” 

Ticketmaster further explained that considering the traffic volume they had this week, Swift must perform in more than 900 stadium shows to address the demand. 

“While it’s impossible for everyone to get tickets to these shows, we know we can do more to improve the experience, and that’s what we’re focused on,” the company said. 

The Swifties’ flocking came after Swift set additional dates on the Eras tour, not only once but twice. She wants to set a sum of 52 dates in the US today. The pop star is yet to announced international tour stops.

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