Technology Category - Page 6 of 8

Inventing Solutions to Protect Data – ALSCO is Making The Internet a Safe Place for its Clients

The Chicago Journal Staff on October 19, 2022

The Internet as a Transformative Model

The unlimited possibilities of the internet have indeed allowed us to be as creative as we want and develop a visionary approach. From slow bandwidth dial-up connections to the rapid 5G technology of the present day, we have seen the incredible world of technology develop at an exceptional rate. Through the internet, the communication model has improved significantly, and today, it is a crucial part of every industry throughout the globe. Whether it is dominating the entertainment industry through YouTube and Netflix or becoming a core asset for governments around the world, the internet has become a need for every single individual. However, this dependency on the internet leads to one of the biggest threats to privacy around the world.

Being connected, saving and accessing data online, and communicating with others definitely makes our lives easier, but it also puts our data at risk of being extracted and misused. While the internet is a blessing, due to the malicious intentions of a few individuals, it can quickly become a curse. The most significant risk comes from the fact that our personal and financial information is often stored on the internet. In recent times, it has been impossible to survive without having this information online, as even government-based systems often require you to provide identification information. Due to the high value of this data, it would be foolish of us not to consider its safety our top priority. While having a secure password was a good cybersecurity method in the early 2000s, in this day and age, the methods of hacking and data theft have become more advanced. Simple cybersecurity systems are incapable of dealing with these threats, and their high chance of failure has been negatively impacting lives and businesses on the internet.

The majority of cybersecurity software used today are highly advanced, but they still offer room for exploits and hold the risk of being outdated. Using them can be costly in the long run, resulting in a greater threat to your assets. This is where ALSCO comes in.

About Alco

A leading data center, ALSCO is a one-stop solution for all your data security problems. If you’re looking for an enterprise security solution to protect your online or offline application, then ALSCO is the right place to look. They have patented state-of-the-art cybersecurity technology, and their trademarked Secure Gateway system assures safety, privacy, and confidentiality. This system is built on the Network Traffic Analysis (NTA) protocol, which only allows authorized personnel access to the relevant date. That’s not all. The Secure Gateway protects your web apps by filtering and monitoring malicious traffic and prevents unauthorized data from leaving the server system. The cloud hosting system adds another layer of protection to an already-secure system.

According to many cybersecurity experts, information technology is a core part of every company and residence today, so its misuse can have disastrous consequences. The only way to stay protected is to implement a fail-safe system, and one of the most prominent ones is the Secure Gateway system by ALSCO. ALSCO provides custom-tailored solutions for each client, and ensures dedicated resources for each client. They also offer unparalleled customer service, with a tech support system that is active 24 hours a day, 365 days a year. With such a dynamic response to cybersecurity threats, ALSCO has undoubtedly raised the bar.

ALSCO also has one of the most effective relationship termination policies. While many companies might erase your data from their servers once your relationship with them ends, ALSCO takes it to another level by ensuring that your data is not compromised in any manner. Every pre-used server is torn apart, and the storage systems are brought under a pressurized piston as the final call, ensuring that there is no possibility of a malicious third party recovering the data.

The best part about ALSCO is that its security systems are built on Artificial Intelligence (AI) networks, allowing security breaches to be addressed almost immediately. The machine learning core uses patented security technology to detect and analyze every potential security risk, making the system nigh-impenetrable.

The world continues to move forward, and the internet continues to play a significant role. It is crucial that in this era of tech advancement, we create a safe digital world that allows freedom of creativity, expression, and business. While many businesses have adopted advanced security systems at the expense of billions of dollars, companies like ALSCO are helping enterprises and startups attain the same level of security at a fraction of the price. They are truly reshaping security in the digital sphere.

Perfect for Real Estate Professionals, Virtudesk is the Leading Service for Remote-Working Personal Assistants

The Chicago Journal Staff on October 11, 2022

Hiring a personal assistant can sound like a capital burden, but according to a recent survey, it is one of the essential requirements for a successful business. In fact, a study by 99content revealed that companies that hire personal assistants are more likely to save up to 78 percent of their expenses. With the remote work option opening up after the global pandemic, hiring assistants has become much more accessible and affordable. Remote assistants can help employers handle administrative and logistical tasks at a fraction of the cost.

While an experienced personal assistant can take a significant burden off your shoulders, managing them can be a challenging task in itself. Most professionals struggle to find highly skilled assistants who are familiar with their line of work and are willing to work at an affordable pay grade. To solve the problem of limited availability and high fees, Virtudesk has created one of the most effective remote assistance platforms in the world. Virtudesk acts as a bridge between talented virtual assistants (VAs) from the Philippines and businesses in the US and Canada. Not only do they aim to offer efficient virtual assistance services to their clients, but they also ensure that their VAs are punctual, responsive, as well as responsible.

CEO and founder of Virtudesk, Pavel Stepanov, developed the inspiration for his company after he hired a virtual assistant for himself. According to him, he was a successful real estate broker and felt drained after 12 to 16 hours of work daily. He was inundated with administrative tasks and decided to hire his first-ever virtual assistant. The service he received allowed him to save time and scale up his business faster than he had imagined. Pavel was highly impressed by the potential benefits of a virtual assistant and realized that entrepreneurs and agents could glean significant benefits from hiring the right type of VA. Thus, he founded Virtudesk, with a critical focus on strategically developed systems. These systems ensured that the virtual assistants associated with his company were well-vetted, adequately trained, and efficient at their jobs.

Virtudesk is known for its quality and impressive services. Unlike other platforms, Virtudesk is among those that take responsibility for their VAs. They ensure that their VAs know how to perform their tasks by providing them with 5-10 days of training. This training is mandatory, and only upon its completion can a VA be assigned to a client. Their account managers, who coordinate between the client and Virtudesk, ensure that the assigned VA is not just familiar with the field and possesses the knowledge but is also equipped with all the necessary tools. They provide timely updates to their clients and are available to address any inquiries.

Understanding the assistant job is necessary to increase productivity and improve work quality, Virtudesk uses a monitoring tool to check the productivity and attendance of their VAs. They also have a workforce team that ensures all their virtual assistants stay on track and deliver according to the schedule. That’s not all! At Virtudesk, the privacy and confidentiality of clients and their data are also top priorities. Their cybersecurity insurance eases any privacy concerns that their clients may potentially have.

Paving its way to success, Virtudesk has been recognized and praised for its services by many well-known platforms. They have an A+ rating from Better Business Bureau and hold a place in the Inc. 5000’s list of fastest-growing companies in the United States. Virtudesk even won the Titan Business Awards for the exponential growth they have shown. They were named Best Virtual Assistant Solutions in 2022 by the International Business Magazine and received the title of the fastest growing company by Growjo and Financial Times.

While being a futuristic and visionary company, Virtudesk’s mission isn’t limited to providing the best virtual assistant to corporations. They also work tirelessly to create more opportunities in the Philippines to help people find work from the comfort of their homes. Their tremendous efforts have enabled many single mothers and Filipino families to return to life financially and utilize their skills and talent most efficiently. They strive to give their VAs a work-life balance, which is definitely needed to stay happy and succeed in life. They also have a retirement plan, PTO, health coverage, and financial aid program for their virtual assistants so they can get extra help in times of need. It would not be an understatement if we say that Virtudesk is a one-stop solution for various organizations and skilled employees.

Capture Films Takes Content Creation to a Whole New Level

The Chicago Journal Staff on June 20, 2022

The advent of the modern age has paved the way for numerous opportunities that make use of digital tools like social media. True enough, the last couple of years have shown just how much of a difference technology has made in multiple trades across the globe. One of the industries that have been gaining traction because of technological advancements is content creation. Taking heed of the rise of this content-driven environment, leading authorities and experts have been helping brands grow and flourish through creative strategies and techniques. Such is the case with Capture Films founder Brennan Strader, a visionary whose passion for his craft has helped go-getters translate visions into reality.

Widely acknowledged as a beacon of excellence and trustworthiness, Capture Films is armed with an impressive track record of pushing brands toward the spotlight. Since its launch, the company has worked with numerous power players around the world, such as Shell, P&G, BIC, Team USA, and NFL.

With how competitive the online landscape has become, brands are now more compelled to step up their games and fight for their place in the industry. For this reason, Capture Films has addressed itself to the challenge of exploring new ways that would help brands gain exposure and attract more audiences. An approach that the company has been tapping into is the user-generated content (UGC) side of the market. Through UGC, it can give consumers the opportunity to participate in a brand’s growth instead of being mere spectators.

Standing at the helm of Capture Films’ UGC division is Damien Foster. The luminary is hailed for his creative prowess and incredible flair. As a matter of fact, he is the powerhouse behind the company’s amazing TikTok videos.

“With this rising generation being used to digital ads throughout their entire life, the best way to market on an entertainment platform is to be the entertainment,” Brennan Strader said. “And since Gen-Zs can spot an ad a mile away, brands have got to stop looking and sounding like an ad. The way to solve this is to let creators make the ad,” he pointed out.

Nowadays, people are more selective about the brands they interact with and purchase from. This is especially true for ever-fickle Gen-Z. In an effort to elevate the content creation process, Capture Films primarily produces high-end films and top-notch content. As a matter of fact, the company specializes in high-end video production and creates everything else, including 2D and 3D animation and photography.

At its core, Capture Films wants to address the increasing demand for user-generated content. According to Brennan Strader, this kind of content is native to the TikTok platform and connects more powerfully to the viewers than high-end advertising traditionally used to. “We have a database of creators that can make native TikToks that advertise any brand without looking like a traditional advertisement,” he explained. “They are often filmed on mobile devices and look scrappy. We produce these verticle ads from conception and casting to filming and editing. Brands can sit back and let us take the wheel,” he added.

In the coming years, Brennan Strader envisions Capture Films at the forefront of the industry. The founder believes that his company and his brilliant team of creatives will continue to serve business and marketing leaders looking for growth and exposure.

Wet for Her: The Revolutionary Brand That Champions Sexual Wellness for the LBTQ+ Community

The Chicago Journal Staff on June 2, 2022

In recent years, more people have recognized the importance of having a progressive community. As a result, several admirable movements that champion it have surfaced. Yet despite that, the reality remains that many aspects of society, especially in the business space, seem to remain fixed in their old-fashioned ways. One such example is the sex toy industry, wherein most enterprises only offer options for heterosexuals. Cognizant of this, one highly innovative brand advocates for inclusivity within the space – Wet For Her.

At the helm of the niche brand is the intuitive entrepreneur Alice Derock who saw that no other company made beautiful and well-functioning products for lesbians. Since its inception 12 years ago, the lesbian-owned online shop has risen to the top of the space and established itself as the leader in lesbian sex toys.

When asked what motivated her to create the company, the founder insightfully responded, “There was something missing in the market. I would go with my girlfriend to a sex shop at the time, and all we would find was porn-like packaging and not a toy to enhance our all-female lovemaking, so as a designer who was stuck in a management position, I decided to launch my own toy that I designed with a beautiful non-realistic toy.”

She went on to add, “In a heterosexual world, it is often thought that we, the LBTQ+ community, are missing something whilst lovemaking, which isn’t the case. We just wanted a way to enhance the pleasure a lesbian and LBTQ+ couple can have without feeling that they are missing something that a straight couple already has. That’s why we use bright and lovely colors and shapes that are pleasurable but not realistic. Lovemaking is a simultaneous experience and that is what we aim to achieve with our products.”

Aside from boldly pushing the boundaries of the sex toy industry, what makes Wet For Her stand out is its remarkable commitment to quality. All of its offerings are designed to be functional, pleasurable, and visually beautiful for lesbian, trans, and queer couples, down to the last detail. On top of that, it handles and oversees the design and manufacturing processes to guarantee that every item reflects the brand’s vision.

“We don’t go for mass-produced sex toys but instead chose to manufacture our own sex toys to be functional, pleasurable and aesthetically pleasing for the lesbian and trans couple. The standard sex toy has a more seedy look and packaging, whereas we are sleek and modern. Being a women-owned lesbian company, we understand the needs of our community,” the enterprise proudly shared.

Wet For Her has undoubtedly revolutionized how pleasure is being experienced. But more than that, the exceptional venture serves as an excellent platform that opens the much-needed discussion about sexual wellness for lesbian, trans, and queer people. Moving forward, the trailblazing brand intends to continue creating ingenious designs and high-quality products. Above all, it hopes to reach a wider audience and show the LBTQ+ community that they do not have to settle for generic toys available in the market today.

Sustainable Fracking and Climate Change

The Chicago Journal Staff on May 20, 2022

Climate change is one of the most significant issues facing society today. Though many companies are working diligently to deliver solutions in the transportation, food production, and oil and gas sectors, one of the biggest environmental issues making regular headlines is fracking.

Fracking involves injecting a high-pressure mixture of water, sand, and chemicals into subterranean rock to open fissures to extract oil or gas. It’s been one of the most controversial points in the ongoing climate change discussion. While fracking revolutionized the drilling of oil and gas, it can also poison groundwater, damage landscapes, and harm wildlife. These potential problems caused by fracking have spurred worldwide protests against fracking, and even a call to ban hydraulic fracturing (fracking using water) in the United States.

RocketFrac is a Canadian company that has developed cutting-edge tools and disruptive technologies to solve these pain points in the traditional fracking process. Their focus has been on economically-efficient and environmentally-friendly energy generation and resource recovery without the need for water.

Changing the Face of Fracking

RocketFrac has pioneered a new approach to waterless well stimulation. Using a safe, customized rocket propellant makes well-stimulation more efficient and environmentally-friendly. The US uses 175 million gallons of water per day in a conventional fracking approach. The RocketFrac Cleantech Energy approach uses no water, eliminating one of the biggest issues people have with traditional fracking.

The RocketFrac technology is genuinely disruptive. Well performance is improved, and operating costs are lowered with the RocketFrac technique. In addition, the chances of seismic activity from fracking are eliminated with the RocketFrac approach. RocketFrac has carved out a place for itself in the next-generation energy production industry.

Reducing Emissions for Climate Change

Climate change is a concern for all countries and governments. With each passing year, it becomes more evident that changes have to be made, with broad emphasis placed on the essential need for reducing carbon emissions. Alberta, Canada, where RocketFrac is based, sequesters and stores more carbon than any other jurisdiction globally. Alberta also invests more per capita in carbon reductions overall. Since 2009, Alberta has invested $821 million in 221 projects worth $6.6 billion to reduce emissions.

The Alberta Carbon Trunk Line (ACTL) captures and stores carbon and greenhouse gasses underground. The ACTL project leads the world in carbon-capture technology, and has safely removed billions of pounds of carbon from the atmosphere and stored them underground. This technology is unique to Alberta and cannot be found anywhere else in the world. RocketFrac will soon be exporting this pioneering technology to help the rest of Canada and the world lower their emissions.

The strides RocketFrac has made in technological advancements seek to transform the future, and change the trajectory of climate change. Removing carbon from emissions solves one of the world’s greatest environmental challenges.

The RocketFrac technology has the opportunity to change far more than simply the way we approach fracking. There may be opportunities to use this technology for geothermal applications. In addition, it has the potential to extend the life of existing resources and associated infrastructure; thus, reducing overall greenhouse gas footprints.

The solid rocket fuel that RocketFrac uses in its well stimulation is safe for transportation, requires no special handling, and — likely best of all — there is no potential for spills and costly cleanups.

Continued Innovation Leads to Necessary Change

The term “fracking” stokes a lot of feelings in people. We have all seen the protests, and many have watched anti-fracking documentaries such as Gasland. Bringing a new fracking technology to the oil and gas industry could be viewed as an uphill battle for a company like RocketFrac. Selling the idea of fracking via solid rocket fuel could be a hard sell for people who don’t fully understand the science behind the innovative technology.

Nevertheless, RocketFrac is laser-focused on its environmental impact. They have worked hard to get their mission across — and introduce this environmentally responsible option — to the world. The approach to fracking can be changed for the better, and continued innovation is the path to that change.

Safewave Prepares to Launch Their Notification Band for the Deaf and Hard-of-Hearing Community

The Chicago Journal Staff on May 9, 2022

Safewave is an accessory for intelligent security systems that takes the traditional system and adds a new form of alerting individuals with a sense of touch via vibrations. A band worn around the wrist like a watch, the Safewave alerts people with solid vibrations to wake them up from REM sleep.

“We have placed three motors adjacent to the ulnar and median nerve, giving our band enough vibration power to wake individuals from a REM sleep,” said founder Trevon Bruch. “The benefit is that those who are Deaf(+) rely on visual cues, but if they’re sleeping, they’re left vulnerable to break-ins and house fires. We want to provide safety and peace of mind for this long overdue demographic.”

While Safewave primarily caters to the Deaf(+) community, the brand also helps caretaking individuals monitor loved ones with dementia/Alzheimer’s, special needs, and more. The band allows monitoring without directly using vision or sound. Instead, individuals can be kept inside the home and receive notifications instantly if a breach occurs.

The company is in one of the most unique positions in the market as they are pioneering this innovation. “We are the only vibration-based accessory that is mobile,” revealed Trevon. “The only other vibration-based accessory is a bed shaker, which is limited to the bed and isn’t mobile. We have created a device that goes where you go and is convenient.”

Safewave is more than just a safety device and addresses other concerns like water resistance and charging abilities. In addition, the brand did not reinvent the wheel and instead added a ticker that complemented other successful companies in the industry, including Ring, SimpliSafe, Owlet, ADT, and more. Safewave also partners with major companies, giving them a competitive advantage using other mainstream and standard systems to market and expand quickly.

Once Trevon realized there was nothing in the market that provided the community with a simple & affordable way to keep people safe, he decided to make Safewave Technology an official brand in 2019.

Three years down the line, Safewave remains the only company in the space with a significant impact on the Deaf(+) community’s home and office security space. Trevon Bruch hopes that the brand will influence other companies to begin marketing and creating solutions for overlooked and underserved communities.The product will be launching its pre-sale on June 1st, 2022, with the product only costing $149.99. You can go to safewavetech.com to submit your email to stay updated on news and updates. You can also follow their social media.

Understanding the Benefits of Web Scraping

The Chicago Journal Staff on May 2, 2022

The modern internet is built on a fast exchange of information. A person that has access to the web and its most powerful search engines can go through centuries worth of applicable knowledge. The endless storage of information keeps getting refilled with valuable data so we, the users, can indulge in accessible sources of educational material, entertainment and e-commerce.

Quick transmission of information makes the ever-improving information technologies a great foundation for modern systems that make our lifestyle fast and efficient. Anyone can find and access movies, TV shows, and other forms of entertainment through streaming platforms and social media networks. Companies conduct business tasks, build online shops, and communicate with their client base on internet websites. In the abstract, the web is a colossal structure of data, ones, and zeros that are structured in a way that brings us many pleasures and conveniences of modern life.

It is hard to manage, find appropriate information and reap the benefits from an unimaginable amount of data. To scout and find valuable information, we use web scraping – an automated method of information extraction from chosen websites. Web scrapers extract an HTML code of a page which gets organized into an understandable format with web parsers.

In this article, we talk about automated ways to extract and manage valuable data. Web scraping has many applications, and anyone with little programming knowledge can learn to build a scraper to automate data aggregation. We will discuss web scraping Python frameworks, the extent of their applicability, and how working with them can assist you in your business tasks. Web scraping Python frameworks are very powerful and easily accessible tools that can do wonders in the hands of an experienced data scientist. If you want to learn more about the technical side of data aggregation and the best tools for the job, click here. For now, let’s take a look at the basics of web scraping and its benefits.

Basics of web scraping with Python

Right now, Python is the most popular programming language and the best tool to learn the basics of web scraping. Easily understandable syntax and fast applicability make it a great tool for beginner coders without programming experience.

You can target your first websites with tools in a standard Python library “urllib”, which offers tools to open and read targeted websites. However, with this tool, we only extract the HTML code from a page, which needs to be parsed to make it readable. We can install open-source external frameworks like BeautifulSoup to organize the desired information into an understandable format.

The web is full of collaborative projects that simplify and amplify the process of data extraction. With open-source frameworks like Scrapy, you can build your first web scrapers in a faster, more efficient way. Websites like Wikipedia are a great target to test its extensive features and polish your data extraction skillset.

Benefits of scraping

Once you build enough web scraping experience, you can take up freelancing and assist businesses in data aggregation tasks in lead generation and building dynamic data sets that assist company activity. Upwork is a great example of a website that offers freelance jobs for web scraping enthusiasts. Find a task that suits your skillset and start your freelancing career!

Bigger companies that need a constant stream of information for digital marketing, price intelligence, and other business-related tasks can choose to employ data scientists instead of outsourcing these assignments. Big retailers that run online shops are the main benefactors of data aggregation because they need to keep a watchful eye over their competitors to outfox them and offer the best deals for customers on the market.

The web is a great tool for consumers seeking travel tickets, bookings, and even real estate deals, but the amount of presented information can be overwhelming. To make our lives easier, the modern business environment offers services of aggregator businesses that partner with companies of a particular market and use web scraping to collect all the available deals. With a great team of data scientists behind them, aggregator websites scrape the web and present their visitors with an organized list of the best deals so the consumer does not have to stress and scan the web to find them and avoid unfavorable offers.

Web scraping challenges

Businesses that engage in web scraping face challenges that interrupt data extraction tasks. Aggregator bots are easily identified because they send more data requests than an average user. Target websites use this information to profile their IP address and ban the offender. Although collecting public data is not illegal, businesses employ these protections to protect the functionality of their web page and defend against competitors.

To counteract these limitations and protect their network identity, companies employ residential proxies to keep changing their IP with different addresses during data extraction tasks. With the help of legitimate proxy providers, businesses and private individuals can find the best intermediary servers to protect their web scrapers and continue extracting public data.

Today, web scraping is an immensely valuable skill. Tech-savvy individuals and computer science students should learn about web scraping and the benefits of data aggregation. You can use it for personal gain, benefit from data extraction for your business, work in or even start your own aggregator company. Make sure to learn web scraping and use proxy servers to get the full benefits of available information on the internet.

ITech Provides an E-Learning Platform for Kids to Help Them Break Into the Tech Industry

The Chicago Journal Staff on April 11, 2022

Los Angeles, California / March 2022 – The tech industry is one of the biggest and most promising sectors in the world today, providing exceptional opportunities for growth and investments. It is for this reason that ITech, a non-profit organization that focuses on Science, Technology, Engineering, and Math (STEM), is helping young children prepare for a possible future in the tech business by providing an e-platform with more than 300,000 free resources. Its e-platform resources were made possible through significant partnerships.

There are more than 20 coding languages for kids contained in the ITech e-platform and they can easily access them from the comfort of their homes. Since its establishment, it has also hosted exciting events for kids aged 8-17 to enhance their learning experience, including computer drives, coding, and software camps.

Apart from offering its e-platform for small learners, the organization also specializes in career and job placement for college graduates and mid-career professionals looking for a way to penetrate the ever-competitive tech industry. Established in 2019, it has successfully helped more than 1,200 individuals get job placements and mentorship programs in Silicon Valley.

This rare and pleasant opportunity comes as a welcome initiative to much underprivileged youth in the country today. ITech is especially focused on helping young people of color to help promote diversity and inclusion in Silicon Valley.

Its founder Darrick “DJ” Johnson has been in the tech industry for more than ten years. He was motivated to develop ITech after receiving 1,000 rejection emails from every technology company he applied to in Silicon Valley. Inspired to make a lasting difference by opening opportunities for the younger generation, he worked tirelessly to make ITech a game-changer. Since 2019, Johnson has successfully placed more than 250 professionals in promising jobs in Silicon Valley. His organization was also able to donate more than 500 computers and create a learning program that children with potential can avail of regardless of their background.

“We are here to help any and everyone looking to break into technology. Our goal is to help change the face of technology by providing a space for anyone, no matter their background, to succeed in the tech space,” Johnson shared.

Just in February 2022, DotCom Magazine announced that ITech had been selected to be part of its annual Impact Company of the Year List for 2022. The Impact Company of the Year Award recognizes and celebrates the country’s privately-owned companies who are making a remarkable impact on the economy. DotCom Magazine chose to recognize ITech for managing to make a positive difference during the most challenging season of mankind’s history. The magazine also highlights the exceptional efforts of entrepreneurs and their companies, including how they help the world become a better place.

ITech is Johnson’s legacy to the world. He envisions the organization having more than ten STEM centers all over the country in the next couple of years. Moreover, he sees ITech achieving more job placements with numbers close to seven figures with strong partnerships with major tech companies in Silicon Valley.

Company: ITech

Email: info@itech0.com

Phone number: 310-270-6812

Website: www.itech0.com

The Future of Advertising: How CoolerScreens Transforms Brick-and-Mortar Shopping Experience With Interactive Digital Displays

The Chicago Journal Staff on March 27, 2022

Image Source: CoolerScreens

While brands may do their best to captivate their target consumers, the competition really comes down to what customers pick on the shelves. To help brands and business owners make the best choices in-store, Chicago startup CoolerScreens maximized the capability of cooler doors in retail establishments. The company modernized people’s shopping experience, improved their access to relevant product information, and simultaneously aided brands in creating live digital advertisements onsite.

With CoolerScreens, consumers can “know more” and “choose better.” Brands may have placed in-store advertisements before and provided an overview of their product on labels or posters. Studies have also revealed that while television ads possess effectiveness, some audiences are passive viewers, making the possibility of forgetting ads more likely in the future. A brand also has to spend millions to achieve its desired brand awareness. But CoolerScreens revolutionized the way brands connect with their consumers through improved visibility and transparency. In turn, consumers make purchases that best fit their budgets, taste, and health preferences by seeing the information right before their eyes.

On its website, the company said, “Cooler Screens was founded on the core idea that consumers deserve a far better experience than what is available today in brick-and-mortar retail. We call this concept ‘CX,’ and it guides all that we do. We view CX as a virtuous loop.” What the CX loop does is it attracts, engages, and connects people, “bringing the power of digital to cooler aisles.”

Co-founder and CEO Arsen Avakian leads CoolerScreens today. In an interview, Avakian shared that CoolerScreens faces a significant challenge in merging technology with establishing a consumer brand. The company is driven by the goal of “winning consumers’ hearts,” which is why it strives to create an innovative product that replaces simple glass doors with engaging digital screens, bringing advertising available in the brick-and-mortar shopping experience. To echo the CEO’s words, CoolerScreens is a “sophisticated digital marketing and contextual advertising technology.”

Avakian further emphasized that CoolerScreen is an example of “green advertising” in the sense that it is a cleaner way to reach consumers because it does not need to collect personal information. CoolerScreens is currently available in various retail establishments, including 50 Walmarts across the country. Furthermore, despite the growth in the online shopping industry, Avakian is confident that brick-and-mortar stores are still here to stay. The company is dedicated to helping them remain relevant by reinventing customer experience.

Recently, CoolerScreens raised more than $80 million in Series C funding, increasing their funds to over $100 million. The recent addition came from Verizon Ventures’ TechCrunch, Microsoft’s M12 venture fund, GreatPoint Ventures, Silicon Valley Bank, and other organizations. The company plans on utilizing the latest funding to expand and install more screens in over 2,500 locations nationwide, targeting partner stores such as Kroger, GetGo, and more Walmart locations.

CoolerScreens also partnered recently with Microsoft Corp. The multi-year collaboration will focus on “bringing an immersive digital experience to brick-and-mortar retail environments.” The collaboration will allow CoolerScreens to fully utilize Microsoft’s digital media and merchandising platform hosted by Microsoft Azure.

“We are thrilled to collaborate with an industry leader like Microsoft to drive innovation in retail and build the largest in-store digital media platform in the world. We are changing the way consumers shop for the better, and this collaboration not only gives us the capabilities to implement our strategy but also gives us immediate massive scale,” said Greg Wasson, co-founder and chairman of Cooler Screens.

To learn more about CoolerScreens, visit its website.

Sources:

www.techcruch.com/2020-cooler-screens

https://www.builtinchicago.org/2021/04/22/21-chicago-companies-to-watch-2021

https://news.microsoft.com/2020/10/28/cooler-screens-collaborates-with-microsoft-to-deliver-immersive-digital-experiences-in-retail/

TrueFanz: The Best Alternative Fansite That Gives Content Creators The Freedom And Flexibility To Get Paid For Their Creative Work Online.

The Chicago Journal Staff on January 28, 2022

Many talented creators are not earning what they deserve for their hard work. Creators upload a lot of content that barely fetches them any monetary return. The team at TrueFanz believes creators deserve to be highly paid. “We think creators need the right tools and financial stability to stay fresh, inspired, and focused on creating their best work.” – Tim Branyan.”

Visionary and tech entrepreneurs Tim Branyan, Logan Shippy, and Vineet Harbhajanka built a platform to empower creators around the world and called it “TrueFanz.”

TrueFanz.com connects content creators with their biggest fans and supporters by giving them a platform where these fans can view behind the scenes content and enjoy VIP treatment. This, in turn, sets these creators up with monetizing their content, building an active community of people that enjoy their content and creating more tailored content that these fans enjoy. TrueFanz has a lot of features in stock for everyone who uses the platform, and those features include higher and faster payouts, invite-only signup for creators, LIVE features, screenshot detection and many more.

Additionally TrueFanz set out to provide content creators with an option to monetize without the adult industry stigma attached.

This revolutionary platform can change things for creators looking for a safe and wholesome alternative to monetize their brand and content. From models to fitness coaches, chefs, and more: content creators of many categories are welcome to apply for an account at TrueFanz.com.

Building TrueFanz was born out of the desire to solve the many problems prevalent in traditional social media today. “It’s no secret. Traditional social media makes billions selling user data. Of course, they should be thanking content creators for driving this traffic and data, but what do they get from all that work? Mostly nothing but notifications or a badge that they can’t deposit or withdraw from the bank.

We are changing things for the better by giving creators the infrastructure, insight, and unique tools they need to both monetize and connect with their audience online,” Tim said.

TrueFanz doesn’t have problems like shadowbanning, unfair and inconsistent algorithms, limited payment thresholds, and restrictive policies. As the company continues to grow, the goal is to empower millions of creators globally to get the reach and the pay they deserve.

“We want creators to realize their options and awaken to the reality that they can generate income from their audience, influence, and content,” Tim said.

With TrueFanz, creators have more control and options to do what they like with their content while forming a thriving community of supportive fans who genuinely enjoy the content they create.Learn more or apply for access at TrueFanz company website.