Last year, NFTs have become a popular way to invest in cryptocurrency. One of best examples is Binance’s recent deal with Cristiano Ronaldo that saw him sign on for a multi-year NFT deal.
The world’s most famous soccer player, Cristiano Ronaldo has announced that he will be producing multiple NFT collections each year and exclusively released on the Binance NFT marketplace.
The new NFT collection is expected to go on sale later this year.
Ronaldo’s partnership with Binance will rake in incredible revenue for Binance while elevating Ronaldo’s brand, especially within the growing NFT space.
“Together, we’ll give you the opportunity to own an iconic piece of sports history,” wrote the Manchester United forward. “My relationship with the fans is very important to me, so the idea of bringing unprecedented experiences and access through this NFT platform is something that I wanted to be a part of.”
Before the inclusion of the soccer star, Binance announced that they would be sponsoring musical artist The Weeknd’s upcoming world tour.
Changpeng Zhao, the CEO of Binance complimented soccer star Cristiano Ronaldo on his accomplishments in the sport, saying that Ronaldo has “gone beyond sports to become an idol in many areas.”
“He has amassed one of the world’s most dedicated fan bases through his authenticity, talent, and charity work,” said Zhao.
Zhao also shared that the Binance team is eager to give Ronaldo fans “unique opportunities to interact with Ronaldo.”
The fantasy NFT platform Sorare last year saw a Ronaldo NFT go up for auction, selling at $400K despite people’s expectations of the token hitting 1 million.
Cristiano Ronaldo is one of the most decorated players in soccer history, having debuted at Sporting CP before taking the world by storm when he joined Manchester United. However, it’s with Real Madrid where Ronaldo has enjoyed his greatest success and won several individual awards.
In a move that sent shockwaves through English football, Ronaldo joined Manchester United last year. The world’s deadliest forward is helping the team rebuild and become what they were back when it all began for him: an unbeatable league giant.