The Chicago Journal

Where the Magic Begins: MOURÈNNE is Making Dreams Come True for Little Girls

Claire Peterson Claire Peterson on August 28, 2023

MOURÈNNE, the captivating couture brand that weaves magic and wonders into the lives of young girls, has emerged as a beacon of inspiration, captivating the hearts of parents and fashion enthusiasts worldwide. The visionary behind this enchanting venture is Jessica Gould, a woman driven by a deep passion for creating dreamlike creations that transport little girls into a realm of imagination and fascination.

The heartwarming story that gave birth to MOURÈNNE is like a fairy tale in itself. Jessica’s childhood memories of her artistically gifted mother left an indelible mark on her soul, instilling a fervent desire to infuse magic into her own children’s lives. This unwavering love and aspiration to make her daughter’s dreams come true led her on a quest to find clothing pieces that exuded the charm of fairy tales. However, the search proved futile, and instead of giving up, Jessica decided to take matters into her own hands and began designing and creating enchanting clothing pieces for her daughter, Giselle.

In the beginning, MOURÈNNE was merely a labor of love, a dream turned into reality for a mother to delight her beloved daughter. As Giselle started to blossom like a beautiful flower, the brand temporarily went on hiatus to allow Jessica to fully embrace the joys of motherhood. Little did they know that this pause was only a chapter in their story, setting the stage for an even grander comeback.

As Giselle grew older, she, too, began to share her mother’s passion for artistry and design. The desire to revive the brand that once brought them together like fairy godmothers and unite their creative spirits became irresistible. Giselle’s plea to revive MOURÈNNE breathed new life into the brand, transforming it into a joint endeavor of mother-daughter magic.

What sets MOURÈNNE apart from the multitude of clothing brands is its unwavering commitment to uniqueness and excellence. Each creation is like an ethereal masterpiece, crafted with the utmost care and dedication. The brand’s designs have garnered international acclaim, receiving a coveted invitation to one of the world’s most prestigious children’s fashion shows, Pitti 97, held biannually in the artistic haven of Florence, Italy.

Walking the runway at the esteemed Petite Parade, a highly anticipated event in the fashion world, MOURÈNNE further solidified its reputation for creating extraordinary pieces that inspire fashion lovers worldwide. The brand’s collaboration with renowned fashion influencers Ardita and Laerta Dedukaj of @fashion_laerta added an extra sprinkle of stardust, captivating the attention of trendsetters and tastemakers alike. 

MOURÈNNE has already received an invitation to present again at the 2024 Pitti 97 and has also generated an exclusive invitation from Global Fashion Collective, a producer of the world-renowned New York Fashion Week, held September 7-10, 2023.

The brand takes immense pride in using only the finest materials, with specially woven silk solids and exclusive prints developed in their very own atelier. The embroidery applique is a testament to their commitment to craftsmanship, with each delicate stitch meticulously applied from their exclusive silks adorned with authentic Austrian crystals, freshwater pearls, and 14k gold beads. The devotion to the intricacies of their craft ensures that every MOURÈNNE creation is an unparalleled work of art.

MOURÈNNE caters to those parents who treasure the magic of childhood and wish to create cherished memories for their daughters. It offers a premium experience to those who recognize the value of investing in couture fashion for their little ones. The brand’s slogan, “Follow Us to Where the Magic Begins,” encapsulates the allure of stepping into a world of dreams where each little girl can feel like a princess in her own enchanting story.

Jessica also shares, “It is so rewarding to see my daughter take part in a business that she once helped inspire so many years ago. Now that she is grown and we are on this journey together, she is infusing the brand with her own creativity as our embroidery design lead.”

Looking towards the future, MOURÈNNE envisions becoming the ultimate destination for parents seeking exquisite dresses and ensembles for their little ones. Their dream includes establishing a physical flagship store in a prominent city, a haven that reflects the same beauty, elegance, and uniqueness found in their mesmerizing clothing. Leading this vision is an announced partnership with We Trade & Co, a leader in fashion retail in the Gulf Cooperation Council (GCC) region.

With every new piece, MOURÈNNE aspires to evoke a sense of awe and wonder, designing clothing that goes beyond mere fashion to become a portal to enchanting dreams and cherished memories. The brand is not just about the garments; it is about the ethereal experience it offers to each little girl who dons its magical creations.

As the world continues to fall under the spell of MOURÈNNE, parents and fashion enthusiasts alike, eagerly await the unveiling of each new collection. To immerse yourself in the enchanting world of MOURÈNNE and explore their mesmerizing creations, please visit their website. Step into the realm where fairy tales come to life and where the magic of childhood is celebrated in all its splendid glory. MOURÈNNE awaits to weave its spell on your heart and transport you to a place of dreams, love, and pure enchantment.

The Watershed Moment of Cybin’s Purchase of Small Pharma Inc.: Reinventing the Future of Mental Health Treatment

Claire Peterson Claire Peterson on August 28, 2023

As we chronicle the evolution of mental healthcare, we cannot overlook the seismic impact of psychedelic medicine. Leading the charge in this transformative journey is Cybin(NEO:CYBN NYSE American:CYBN), a company that has now strategically positioned itself as a vanguard in the sector with its recent acquisition of Small Pharma. This merger ushers in an era where mental health conditions are met with cutting-edge, research-based therapeutic solutions.

The Rise of Cybin in the World of Psychedelic Treatments

Cybin’s mission has been unambiguous from the get-go: to revolutionize mental health treatment. Its relentless focus has been on developing unique pharmaceutical platforms, avant-garde drug delivery technologies, and treatment strategies tailored for diverse mental health issues. Supported by a robust network of experts and partners, Cybin’s dedication to shaping the mental health sector of tomorrow is abundantly clear.

The Strategic Symbiosis with Small Pharma

The acquisition of Small Pharma isn’t just a business move for Cybin; it’s a fusion of like-minded innovation and specialized know-how. This merger enriches Cybin’s intellectual property portfolio, which now boasts 28 granted patents and a further 159 under review. Importantly, it provides Cybin with unparalleled access to comprehensive data on DMT (Dimethyltryptamine) and dDMT, enriching their already extensive research in the field of psychedelic substances.

Additionally, Small Pharma contributes two proprietary, advanced clinical trials focused on treating depression and anxiety disorders. Having proven their safety and effectiveness, these programs represent a transformative leap in mental healthcare. The collaboration between these two titans will optimize key resources, including manpower, capabilities, and intellectual assets.

What Lies Ahead for Cybin and Small Pharma

As Cybin prepares for the Phase 3 trials of CYB003 in early 2024, its path will be closely scrutinized by industry observers, investors, and enthusiasts. The merger fortifies Cybin’s stronghold in the world of psychedelic medicine by solidifying its intellectual holdings.

The amalgamation of the research and development initiatives from both companies opens a treasure chest of new prospects, enhancing operational efficacy and cost management. Notably, the partnership heralds an unmatched compendium of research data on DMT and dDMT, making the joined entity a global leader in the study of these psychoactive molecules.

Under the leadership of Doug Drysdale, Cybin’s CEO with three decades of healthcare experience, the combined talents of both firms will synergize to accelerate the R&D and clinical applications of their collective portfolios.

According to Drysdale, this merger does more than create an industry trailblazer in groundbreaking psychedelic treatments. It amplifies the joint expertise of Cybin and Small Pharma in the pursuit of developing state-of-the-art deuterated tryptamine-based therapies.

A Bright Horizon for Mental Healthcare

At the core of this merger is a renewed sense of optimism for those struggling with mental health issues. As two industry frontrunners unify, the scope for innovation becomes boundless. This union is not just a business arrangement; it’s a powerful affirmation of a shared vision to revolutionize the mental health sector. The future looks promising, and with the combined capabilities of Cybin and Small Pharma, it’s clear who will be lighting the way.