The advent of the modern age has paved the way for numerous opportunities that make use of digital tools like social media. True enough, the last couple of years have shown just how much of a difference technology has made in multiple trades across the globe. One of the industries that have been gaining traction because of technological advancements is content creation. Taking heed of the rise of this content-driven environment, leading authorities and experts have been helping brands grow and flourish through creative strategies and techniques. Such is the case with Capture Films founder Brennan Strader, a visionary whose passion for his craft has helped go-getters translate visions into reality.
Widely acknowledged as a beacon of excellence and trustworthiness, Capture Films is armed with an impressive track record of pushing brands toward the spotlight. Since its launch, the company has worked with numerous power players around the world, such as Shell, P&G, BIC, Team USA, and NFL.
With how competitive the online landscape has become, brands are now more compelled to step up their games and fight for their place in the industry. For this reason, Capture Films has addressed itself to the challenge of exploring new ways that would help brands gain exposure and attract more audiences. An approach that the company has been tapping into is the user-generated content (UGC) side of the market. Through UGC, it can give consumers the opportunity to participate in a brand’s growth instead of being mere spectators.
Standing at the helm of Capture Films’ UGC division is Damien Foster. The luminary is hailed for his creative prowess and incredible flair. As a matter of fact, he is the powerhouse behind the company’s amazing TikTok videos.
“With this rising generation being used to digital ads throughout their entire life, the best way to market on an entertainment platform is to be the entertainment,” Brennan Strader said. “And since Gen-Zs can spot an ad a mile away, brands have got to stop looking and sounding like an ad. The way to solve this is to let creators make the ad,” he pointed out.
Nowadays, people are more selective about the brands they interact with and purchase from. This is especially true for ever-fickle Gen-Z. In an effort to elevate the content creation process, Capture Films primarily produces high-end films and top-notch content. As a matter of fact, the company specializes in high-end video production and creates everything else, including 2D and 3D animation and photography.
At its core, Capture Films wants to address the increasing demand for user-generated content. According to Brennan Strader, this kind of content is native to the TikTok platform and connects more powerfully to the viewers than high-end advertising traditionally used to. “We have a database of creators that can make native TikToks that advertise any brand without looking like a traditional advertisement,” he explained. “They are often filmed on mobile devices and look scrappy. We produce these verticle ads from conception and casting to filming and editing. Brands can sit back and let us take the wheel,” he added.
In the coming years, Brennan Strader envisions Capture Films at the forefront of the industry. The founder believes that his company and his brilliant team of creatives will continue to serve business and marketing leaders looking for growth and exposure.