The Chicago Journal

8 Sustainable and Effective Marketing your Online Business at Home

Online Business – The competition in E-commerce is really tight and challenging. One must be creative and resourceful in order to boost your business. Fret not and take note of these 8 ways to market your business online.

1. Formulate and Plan your Strategy 

Selling your products online needs an effective strategy. You must determine your target customer and their demands.  This includes your sales channels – are you online only (just selling via the website) or do you also have a physical store? You also need to identify the range of your product you’re going to sell online. It is up to you if you’ll sell multi goods or one at a time. 

2. Be Versatile with Gadgets

With the advent of technology, as a businessman, you must master the art of gadgets. Moreover, you should not limit yourself in using mobile phones only. Consumers don’t think of browsing the internet on their mobile as being any different to using their tablet, desktop or laptop. 

Social media platforms can be a great medium to sell your business as long as you can manage them everyday. Since social media is ever-changing, you have also to be creative in marketing your business and avoid monotonous marketing style. Always reinvent. 

3. Choose the right apps and software to use

There are wide varieties of apps and website that you can use but it is really wise to pick the most suitable and handy for your business. Make sure you educate yourself about online payment because it is really necessary. 

Most businesses are best off starting with a simple off-the-shelf online shop template like Shopify or BigCommerce. These powerful ecommerce systems will do everything you need quickly and easily, so you can focus on your marketing.

4. Be Nice Online and Friendly

Of course, it is really a must to ensure the quality customer service and you should be nice online. Customer relations really matters and you must master it. 

That doesn’t just mean having nice people on the phone or just online, it’s about putting the needs of the customer first in everything your business does – from the products, to the website, to the delivery.

5. Create a great delivery experience

If you get your delivery strategy right, you’ll increase the conversion rate on your website and encourage repeat purchases. Your delivery strategy covers everything from the price you charge and the services you offer, through to what arrives in the parcel and how the packaging looks.

It’s really important to invest some money and thought in getting this right for your customers.

6. Encourage both the first online purchase and the repeat purchase

If the customer is satisfied with your service, most likely they will go back to you. That is why you have to master the mentioned tips above to achieve this one. 

Many ecommerce businesses only focus on the first order and forget all about getting the second order – which is crazy because it’s easier.

As times goes by, you need also to recalibrate your strategy and be flexible. Sometimes, the same strategy can lead you to hell. One must be versatile and creative always. 

7. Build a trusted online brand

Today’s online shoppers are pretty savvy. Just as you wouldn’t buy food out of a run-down, dirty old van, an online shopper won’t buy from a website they don’t trust. You need to work hard to build the trust of your customers – it’s hard to gain, but easy to lose.

Trust needs to be built into every interaction the customer has with your business. Include customer testimonials and reviews on your site, deliver on your promises and make sure all the information on the site is accurate.

8. Monitor your website or page

Business is dynamic and never ending. Nothing you ever do in your business will be finished; in some ways everything is permanently in test mode. So you have to have a policy of constant optimization – find the area that is working the least well, and make it better.

Once that’s done, find the next area you need to focus on – and repeat.

Basic Education Is Now Finally Signed as Constitutional Right

Finally, the federal appeals court has sought attention and made a constitutional right to an opportunity to send every child to school as one of their basic rights. The good news was officially aired when the Supreme Court decided on April 23 in a case involving the Detroit public school system that finally answers the intriguing question. 

However the constitution states the right to access of education for all state courts that interpret these rights in different melody. With this notion, in Michigan, children are only guaranteed the ability attend to a public school without quality.

Way back 2016, lawyers representing students attending five Detroit public schools alleged that literacy rates in these schools were in the single digits and that the school buildings urgently needed major repairs. Rodents and pests were seen in the school like mice, rats, and cockroaches. The teachers are sufficient to educate the students enrolled, and even many permanent teachers were chronically absent. The ventilation in some of the buildings did not work, the attorneys said, and windows often were broken or wouldn’t open. The few books available for students regularly were decades old.  The problem is really serious and actions must be taken immediately. 

The first trial was devastating and the lawyers representing the Detroit students then appealed to the Sixth Circuit Court of Appeals, a federal court with jurisdiction over Kentucky, Michigan, Ohio, and Tennessee. About 8% of K-12 school funding comes from the federal government nationally and with some of the funds from the state. Meanwhile in Michigan, more funding comes from the state than locally collected property taxes. The state policies that focused on teacher pensions, capital improvements, and school choice also have a significant impact on school districts’ finances should be the top priority. 

The new assumed Gov. Gretchen Whitmer had supported plaintiffs on the campaign trail and expressed her control to the school district and that the conditions in Detroit’s schools must be improved at all costs. For instance, a new superintendent and school buildings are markedly better, and last 2019 the test scores increased. Attorney General Dana Nessel has expressed his opposite view of the governor and had decided to support the Detroit students. The lawyer’s responsibility is to represent the governor, and refusing to do so is highly unusual, whether or not the two are politically aligned. 

Moreover, the appeals court’s 2-1 decision establishing the federal right to education as a legal precedent and the majority stated, “without the literacy provided by basic minimum education, it is impossible to participate in our democracy.” The majority held that states must ensure that schooling occurs in facilities staffed by teachers with materials that, at the very least, give students an opportunity to become literate.

Luckily the Michigan has appealed through the court and will likely become binding law in the four states in the Sixth Circuit. With that notion, education rights advocates who have identified low literacy rates elsewhere will likely file similar suits across the country because the court must determine concrete shot to give a spotlight to more access to education.

This case could still be appealed in one of two ways, though. If the state of Michigan appeals to the U.S. Supreme Court, it would need to do so within 90 days. Apparently the state should call 16 judges on the Sixth Circuit to give the case a chance for trial. This procedure is rare but would not be unprecedented. No matter what happens next, the appeals court’s decision will remain groundbreaking.